National Biscuits embarked on a brand transformation to redefine its identity around the promise 'made of good". The project evolved from a strategic brand platform into a distinctive visual identity that celebrates the company's heritage, quality and enduring relationship with generations of consumers, while presenting the brand with a contemporary and future-focused expression.The strength of the strategic thinking and creative execution has been recognised internationally, with the National Biscuits rebrand shortlisted at the Transform MEA Brand Awards 2026 in the Best Visual Identity from the FMCG Sector and Best Creative Strategy (Consumer) categories, reflecting the impact of the work across both brand strategy and design excellence.