We partnered with our long-standing client Bank Muscat to create a cohesive and high-impact brand experience across Muscat, Salalah and Duqm airports, delivering a large-scale OOH campaign inspired by Omani culture, meaningful moments in customers’ lives, and the bank’s role in their journeys. From developing a distinctive graphic language to executing creatives across multiple touchpoints, we ensured the brand stood out in some of the busiest travel environments. The result was a seamless, memorable and visually commanding airport takeover that elevated brand presence and left a lasting impression on millions of travelers.