Another Silver on our shelves

The Transform Awards recognise best practice in corporate, product and global brand development work, with categories that focus on strategy, execution, content and evaluation. Transform MENA is the only awards programme awarding the best brand work in the Middle East & North Africa. In a category that saw leading branding agencies across the MENA region vying for top honours, OHI Leo Burnett won the silver for Hafawa Priority Banking of Meethaq in the category of Best Use of Visual Property.

“We are proud of this honour and feel privileged to collaborate with the bank muscat team to develop an impressive and now award-winning brand identity for Hafawa. This is testimony to the Leo Burnett philosophy of creativity has the power to transform human behavior and is reflected in all that we do. Using the cultural nuances of Oman to evolve a brand identity is rewarding in itself,” said Narayan Iyer, General Manager, OHI Leo Burnett.

Commenting on the win, Ammar Al Saleh, Vice Chairman, OHI Group, said, “Oman has great potential for branding, businesses have to trust local advertising agencies and collaborate to co-create successful and award winning brands that are rooted in our culture and tradition yet modern and relevant. This award reflects that effort and it is an honour to be part of it.”

This is the third consecutive year OHI Leo Burnett has been a winner at the Transform Awards for its branding work.